About Journals by Simone

Hi, I’m Simone.

I had never kept a journal before. But when I suddenly found myself in a love affair - caught between what I felt and what I could never say. I needed more than thoughts circling in my head. I needed a space to process emotions without judgment, without expectations. So I started writing - not to fix anything, but to finally listen to myself and find out want I truly want.

That’s how Journals by Simone began, from confusion and longing that slowly turned into clarity and peace. What started as a secret journal became a brand built on truth, reflection, and emotional honesty.

Today, my guided journals are here to help you do the same: to slow down, reflect, and find clarity in the quiet moments of life.

My Story

In clinical research, I’m committed to improving quality of life through better and safer treatments. In my journals, I explore another kind of healing - the kind that begins when we stop overthinking and start finding emotional clarity through writing.

My name is Simone Pleifer. I am a scientist, founder, and believer in the power of quiet reflection. I studied nutritional sciences and have been working in clinical research for more than 13 years, managing clinical studies and bringing new therapies to people who need them.

Journals by Simone bridges these two worlds. My scientific work is about healing the body; my journals are about healing the mind. What began as a personal practice during a time of emotional complexity has become a way to help others slow down, reflect, and reconnect with themselves - one page at a time.

Our Vision

Our vision is to make guided journaling and emotional wellbeing an effortless part of everyday life. I believe that reflection is not a luxury. It’s a form of self-care that helps us reconnect with what truly matters. Each journal I create invites you to slow down, breathe, and see your life with a little more compassion and truth.

Our Mission

At Journals by Simone, our mission is to offer safe spaces for honesty through writing, introspection, and gentle structure.
Whether you’re navigating hidden love, uncertainty, or new beginnings, each guided page helps you process emotions and regain your inner balance.

Journals by Simone helps people find clarity in complex moments of life - through writing, structure, and mindfulness.
It’s a quiet invitation to slow down, reflect, and reconnect with yourself wherever life takes you.

Sustainability

To me, caring for yourself and caring for the planet are deeply connected - both are acts of mindfulness.

I believe that caring for yourself and caring for the planet belong together. That’s why all my journals follow a digital-first philosophy - reducing paper use and overproduction.

For those who love the analog experience of writing by hand, I offer Print-on-Demand Editions produced locally through Amazon. Journals printed only when ordered, avoiding overproduction and unnecessary shipping.

Conscious creation, conscious consumption, timeless design.

The Journals

• Love in Secrecy – for navigating hidden or complicated love
• The Midnight Edition – for structure, strength, and emotional clarity
• The Wanderlust Journal – for reflection and mindful adventures in nature

Every edition is created with intention to help you write, reflect, and feel. Because clarity doesn’t come from thinking harder -  it comes from listening deeper.
And sometimes, all you need is a page to begin.

“Journaling isn’t about perfection — it’s about presence.”
– Simone Pleifer