About Journals by Simone

Journals by Simone creates guided journals and reflection tools for people navigating emotionally complex experiences, including situationships, hidden love, and uncertain relationships, through structured reflection and the Emotional Clarity Journey.

The brand offers guided journals and reflection tools designed to help people slow down, process emotions, and gain clarity through writing.

Journals by Simone was founded by Simone Pleifer, a nutrition scientist and clinical research professional, based in Vienna, Austria.

My Story

Hi, I’m Simone.

I had never kept a journal before. But when I suddenly found myself in a love affair, navigating emotions I could not speak about, I needed a place where everything could exist without judgment. Writing became that space. Not to fix anything, but to finally listen to myself and understand what I truly wanted.

What started as a personal practice during a time of emotional complexity turned into clarity and inner calm. That quiet process became the foundation of Journals by Simone, a brand built on honesty, reflection, and emotional truth.

I have over 14 years of experience in clinical research, where I work on clinical studies and therapies designed to improve quality of life. My scientific background shapes how I think, how I structure information, and how I design every journal.

In my professional work, I focus on evidence, responsibility, and long-term impact. In my journals, I apply the same principles to emotional wellbeing. Each guided page is created to help people slow down, process emotions, and regain clarity through writing.

In clinical research, I’m committed to improving quality of life through better and safer treatments. In my journals, I explore another kind of healing - the kind that begins when we stop overthinking and start finding emotional clarity through writing.

Our Vision

My vision is to make guided journaling and emotional wellbeing an effortless part of everyday life. Reflection is not a luxury. It is a form of self-care that helps us reconnect with what truly matters.

Each journal is an invitation to slow down, breathe, and approach life with more compassion, presence, and honesty.

Our Mission

Journals by Simone helps people gain emotional clarity through guided journaling in moments of emotional complexity.

Whether you are navigating hidden love, uncertainty, or new beginnings, each guided page supports emotional processing and helps restore inner balance. The goal is to listen more deeply.

Sustainability

Caring for yourself and caring for the planet belong together.

Journals by Simone follows a digital-first approach to reduce paper use while still offering print-on-demand editions for those who value handwriting.

Conscious creation, conscious consumption, and timeless design guide every decision.

The Emotional Clarity Journey

Journals by Simone is built around the Emotional Clarity Journey, a structured yet gentle approach to navigating complex emotions and inner transitions.

The journey supports people through four core phases:

• Notice what is happening beneath the surface
• Name emotions with honesty and clarity
• Regulate the nervous system through reflection, structure, and daily rituals
• Decide from a grounded and self-connected place

This journey can be supported through guided journals, digital reflection tools, and carefully developed supplements designed to support emotional balance and mental wellbeing.

Each element is created to work together, offering clarity not as a quick fix, but as a sustainable practice.

Journaling was the beginning. Emotional clarity is the journey.