About
Guided journals and evidence based supplements for people carrying something they cannot talk about openly.
Founded in Vienna in 2025 by Simone Pleifer, MSc
- ViennaCompany seat, founded 2025
- MScNutritional sciences, University of Vienna
- 14+ yearsin pharmaceutical research and development
- Digital journalsno print run, supplements shipped from Vienna
- Discreetyour statement shows only Journals by Simone
- Neutral emailssubject lines that give nothing away
Why Journals by Simone exists
I loved someone I could not talk about honestly with anybody. These journals came out of what helped me.
Hi, I'm Simone. After separating from my husband I started dating again, and then I met someone and, as we say in German, lightning struck. He was not free. I had never wanted to be the second woman in anybody's life, and knowing that changed nothing.
Some of my friends were fine with it. With others I saw it in their face before they said a word, and from then on I decided before every conversation how much of the truth to tell.
All of it, or the part that would not cost me the conversation.
The feeling was the largest thing in my life and there was nowhere I could set it down honestly. So I started writing, sat in front of an empty page and had no idea where to begin. I read up on it and found guided writing: prompts that ask you something specific, and enough structure that after a while you see your own patterns instead of watching the same thoughts go around again. Journals by Simone came out of that.
My day job has been research and development in the pharmaceutical industry for more than fourteen years, and my degree is in nutritional sciences. That is why every figure here has a source behind it, and why I cut what I cannot verify.
Maybe for you it is a different person and a different situation. The circling is the same, and that is what I built the journals for.
Writing and formula, made by one person
The journals are there for structured writing, the supplements support your daily journaling. I develop both myself.
The journals
One fixed prompt a day, in a fixed rhythm. The page asks something of you, and afterwards you can leave the thought there.
The supplements
I choose the raw materials myself, I read what the research actually says about them, and then I write a label that names every amount in the capsule. A product that promises you more than it can show has not earned your trust.
Keeping both under one brand is unusual. I do it because these situations do not stay in one part of your life. A tool that only covers one part of it stops too early.
The journals: all digital, nothing in the post
No parcel at your door and no book on your shelf. You print only what you want to hold.
Every journal here is digital, and I chose that deliberately. A ninety day journal runs past a hundred and fifty pages, and most people want to read it on one device anyway, without anybody else in the room. You write on your phone or tablet, or print at home only the pages you want in your hand.
- No print runOnly the pages you choose to print ever exist on paper
- No transportNothing at your door and no freight across Europe
- No returnsNothing sent back and written off
Stress Balance, for now in Austria only
The first formula is made and bottled in Austria: rhodiola, magnesium, L-theanine and activated vitamin B6. Magnesium and vitamin B6 contribute to normal psychological function. For now it ships within Austria only.
Stress Balance is available to order in Austria. The Holistic Balance Guide comes with every order.
Frequently asked questions
Who writes the journals and the articles?
Simone Pleifer, MSc, nutrition scientist with fourteen years in pharmaceutical research and development and founder of Journals by Simone. She writes everything published here herself, without agencies and without templates. The company is based in Vienna, Austria.
Is this therapy, or a substitute for it?
Neither. These are self-guided reflection tools. They can sit alongside therapeutic work and many people use them that way, but they replace nothing. If your sleep, concentration or relationships are affected over a longer period, that belongs with a qualified professional.
Why journaling and not advice?
Because advice assumes someone else knows your situation, and in a secret love nobody does. Structured writing works differently: it gives the feeling a place outside your head, where you can look at it. The effect is modest and measured, not a promise of resolution.
Why are the journals digital?
For privacy and for paper. A digital journal does not arrive at your door and does not sit on a shelf, and a book of more than a hundred and fifty pages never has to be printed in bulk, freighted across Europe or taken back as a return. You can write on a tablet, print the full journal at home, or print only the pages you want to hold.
Do you ship the supplements outside Austria?
Not for now. The first formula ships within Austria only, sent from Vienna. The journals, the calendar and the eBook are digital and available worldwide.
Where do I start?
If you are not sure, begin with the free Check-in: four questions that point you to the journal that fits. If you want a short first step, take the What If 7-Day Journal. If you want a daily rhythm, take the 30-Day Emotional Clarity Calendar. If you have carried the feeling for a long time and want to go all the way through it, take a 90-day Love in Secrecy edition.
Where to begin
If this story feels familiar, you do not need to decide anything today. The free Check-in asks four questions and shows you which journal fits where you are right now.
Start with the free Check-in