About
Who is behind Journals by Simone?
Hi, I'm Simone.
I had never kept a journal before. Then I found myself in a love that had no place to exist out loud. There was no one I could tell. No conversation that felt safe. And yet the feelings were real, and they were loud, and they needed somewhere to go.
So I started writing. Not to fix anything, not to make a decision. Just to finally hear myself. To stop carrying thoughts in circles and let them land somewhere honest. What I found in that process was not answers, but something steadier: clarity about what I actually felt, what I actually wanted, and what I could live with.
That private practice became the foundation of Journals by Simone. A brand built on the belief that the most important conversations are often the ones you have with yourself, especially when you cannot have them with anyone else.
What qualifies me to build this?
I am a nutrition scientist with a Master of Science degree and over 14 years of experience in clinical research. In my professional work, I develop and oversee clinical studies focused on improving quality of life through evidence-based therapies. That background shapes everything I create. I think in structures. I design for outcomes. I do not offer comfort for its own sake.
It also sets a rule that applies to every article on this site: every figure carries a primary source with a retrieval date, and a claim that cannot be verified gets removed rather than softened.
Who is this built for?
This is not a wellness brand in the broad sense. Journals by Simone was created for a specific kind of emotional experience: love that cannot be spoken out loud. Feelings that have no clear name. Situations where the usual advice does not apply, because the situation itself cannot be shared.
If you are navigating a secret relationship, a situationship, or something that exists entirely inside you, you are not in the wrong place. You are exactly who this was made for.
What is the Emotional Clarity Journey?
The Emotional Clarity Journey is the framework behind everything Journals by Simone offers. It guides you through four phases:
- Notice what is happening beneath the surface
- Name emotions with honesty and without judgment
- Regulate through reflection, structure, and steady daily practice
- Decide from a place that is grounded in who you actually are
The journey begins with a free guide and builds through guided journals and reflection tools, each one designed to support a different depth of work. Supplements to support emotional balance are planned for Austria and Germany, developed with the same care and scientific grounding as everything else in the system.
Journaling was the beginning. Emotional clarity is the journey.
Frequently asked questions
Who writes the journals and the articles?
Simone Pleifer, MSc, nutrition scientist with fourteen years in pharmaceutical clinical research and founder of Journals by Simone. Everything published here is written by her, not outsourced and not produced from templates. The company is based in Vienna, Austria.
Is this therapy, or a substitute for it?
Neither. These are self-guided reflection tools. They can sit alongside therapeutic work and many people use them that way, but they replace nothing. If your sleep, concentration or relationships are affected over a longer period, that belongs with a qualified professional.
Why journaling and not advice?
Because advice assumes someone else knows your situation, and in a secret love nobody does. Structured writing works differently: it gives the feeling a place outside your head, where you can look at it. The effect is modest and measured, not a promise of resolution.
Where do I start?
With the free 7-Day Guide if you have never journaled. With the 30-Day Emotional Clarity Calendar if you want a daily rhythm. With a 90-day Love in Secrecy edition if you have carried the feeling for a long time and want to go all the way through it.
Where to begin
If this story feels familiar, you do not need to decide anything today. Seven free days of guided writing are waiting for you, privately, so you can hear yourself again before anything else.
Begin with 7 free days, privately